Longer Isn’t Always Better When It Comes to Content and SEO

Paper stacks representing long form content

If I want to boost my website rankings and traffic, I need a great, lengthy, robust piece of content, right? Not necessarily.

There’s a lot of debate over the optimal length for a blog post. Should it be 300 words? 500? 1500? How many words does it take to get the right amount of traffic and get Google to notice?

Answers Over Length

That all depends on your topic and what it takes to reach the ultimate goal: providing your audiences with the information and answers they need. After all, Google has stated over and over again that its algorithm favors content that provides audiences with the answers they’re looking for. Maybe you can do it in 100 words or maybe it takes 1,000. But if you’re the best resource available on that topic, that’s what matters.

So, before you sit down to write that 100 page eBook, consider what question you’re trying to answer. Then find the best way to do so for your audience. Longer is not always better.